SEM specialist

Responsibilities

  • Create, launch and optimize Pay-Per-Click campaigns for mainstream mobile products.
  • Analyze search trends, and help the production team fine tune the products accordingly.
  • Analyze keywords, research and recommend new ones where applicable.
  • Be able to set up ad support analytics and conversion tracking.
  • Monitor daily results and improve KPIs performance.
  • Report back to management and team members on results and issues.
  • Help to improve the product by providing feedback to the development team.
  • Ensure that the campaigns suit perfectly the needs of the products promoted.
  • Monitor the competition activities in terms of keywords ranking.

 

Desired Skills and Experience

  • 1-2 years experience in the online advertising industry.
  • Huge experience on managing Google Adwords and Facebook Ads campaigns.
  • Experience or knowledge in mobile advertising campaigns.
  • Strong analytical skills, ability to manipulate large volume of data.
  • Mobile payments knowledge.
  • Experience in managing campaigns directly for product owners or
    affiliate networks.
  • Experience monetizing web and mobile traffic.
  • Strong proficiency with computers, especially with excel
  • Good technical knowledge (HTML, JavaScript).
  • Perfect knowledge of the different ad models as CPC, CPM, CPA, etc.
  • Fluent English, written and spoken
  • Strong written and oral communication skills.
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