- Create, launch and optimize Pay-Per-Click campaigns for mainstream mobile products.
- Analyze search trends, and help the production team fine tune the products accordingly.
- Analyze keywords, research and recommend new ones where applicable.
- Be able to set up ad support analytics and conversion tracking.
- Monitor daily results and improve KPIs performance.
- Report back to management and team members on results and issues.
- Help to improve the product by providing feedback to the development team.
- Ensure that the campaigns suit perfectly the needs of the products promoted.
- Monitor the competition activities in terms of keywords ranking.
Desired Skills and Experience
- 1-2 years experience in the online advertising industry.
- Huge experience on managing Google Adwords and Facebook Ads campaigns.
- Experience or knowledge in mobile advertising campaigns.
- Strong analytical skills, ability to manipulate large volume of data.
- Mobile payments knowledge.
- Experience in managing campaigns directly for product owners or
- Experience monetizing web and mobile traffic.
- Strong proficiency with computers, especially with excel
- Perfect knowledge of the different ad models as CPC, CPM, CPA, etc.
- Fluent English, written and spoken
- Strong written and oral communication skills.